Increase Web Site Traffic with Search Engine Optimization
- Case Study  

Web Site Marketing Strategy Results for website: www.cannonadvantage.com

Excerpt from Taking Aim – The Cannon Advantage Monthly Newsletter
Volume 2, Issue 8 August 2003
Results updated: November 2003

“The Cannon Advantage web site was completed early in the fourth quarter of 2002. By November I started thinking about how to drive traffic to my website. At that time I was generating fewer than
4 visitors per day. I started reading and experimenting and was able to get the average number of visitors up to over 22 visitors a day. The site was still not even on the radar scope on Google and every search I tried led me to believe that no one would ever find the site. It was then that I decided it was time to bring in some professional SEO help and the results have been incredible.

In about six weeks time, the average number
of daily visitors is now up over 190 per day
(update: now up over 280 per day 11/03).
For website success, it’s important to gain a position in the top two or three pages for your
top key words. A Google search will find me frequently in the top web ranking on a
variety of multi-keyword phrases and the numbers are continuing to improve.

Are high search engine rankings the key to successful web site marketing strategy?
No, there is no set “formula” that fits every business. The Cannon Advantage site uses a strategic mix of marketing strategies including a small, very efficient, Pay-Per-Click PPC campaign on Overture and on-going submission to category specific Directory Listings. An web site marketing strategy plan needs to be fine tuned to your unique criteria based on goals, target audience, market focus (local, national, international) and category competitive environment. If you’re a manufacturer or retail outlet, perhaps the best ecommerce solution includes selling your product on the internet with an online store shopping cart or E-Bay linked back to the web site…..”

Bob Cannon
The Cannon Advantage
Business, Marketing Strategy & Management Consulting
www.cannonadvantage.com

To read the Cannon Advantage Newsletter in full, click: www.cannonadvantage.com/news0803.htm

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