Consumer Product Marketing: Direct Response Marketing .. The Crucial First Step: Testing DR

There are more options today to sell your product direct to the consumer public than ever before. So many options that it can be overwhelming. Different approaches, but all focused on the same goals: how to achieve best return on investment ROI, grow your market and expand your business.

Direct response marketing is a highly specialized arena with great rewards for success and great risk of failure. It is: very fast paced, needs daily monitoring, requires on-going sales analysis, calls for quick changes in direction ... And is, in essence, your storefront.

After 20 years of strategic marketing in broad client categories and media buying in all formats, we will share some of our most successful DR techniques. Marketing tips and advice for a business entering the market or a new product launch using direct response. Our best advice:

Test .. test .. and test some more!

There are many cost elements you must cover: Product cost, production expenses, marketing costs, media vehicles, call center fees, order fulfillment, etc. All factors should be measured and weighed, optimizing your marketing efforts in order to maximize profit ...

Read our full DR article on Consumer Product Marketing: Direct Response Marketing .. The Crucial First Step: Testing DR

Introduction to The Media Mix Blog

Articles on Direct Response Marketing & Advertising: Guide to Consumer Product Marketing

In response to a growing number of calls we receive with "horror stories" on advertisers experience with direct marketing efforts, we have written a series on consumer product marketing called: Guide to Direct Response Marketing & Advertising.

It is our hope that we never pick up the phone again to hear how a new product advertiser has spent $200,000 + in media air time and up to $100,000 + in production expenses with next to no return on their investment ... and with the help of a direct marketing "expert" or agency.

Directed at the advertiser, these articles will give you base knowledge of some important factors in launching a direct response campaign. Armed with this information and probing questions, you can lay the right ground work for your product promotion and run a tight, successful direct marketing campaign.